Morris 100fest Campaign
Hey there, VPA. It’s great to be talking again. The last time I did proper work for your team was for the very first Best Week Ever, and I would love to partner back up with you.
I will make a cohesively branded, high quality, visually compelling campaign for Morris 100fest.
It will primarily consist of fun social media videos, with some supporting posters and digital designs.
We can pursue this at different scales, but each package includes at least one of the following:
Logo Animation - An animated motion graphic of the Morris 100fest logo, to use in any digital materials. Something like this.
Launch Video - A hype video that announces the festival and all of the details. It needs to platform the Morris, get people excited for the event, and spread a spirit of fun.
Short Video - in the world of short, punchy, sharable videos, we need to ship at least one video that is quick, fun, and gets the point across. This will work for instagram reels, tiktok, and other short-form platforms, but can also be used for google ads and broadcast TV spots.
Graphics and Posters - It’s a concert. It needs posters! I’ll give you all of the PNGs and digital assets so that the visuals can be used on web, social, and other digital environments.
OPTION 1 - $3200
Logo Animation
1 launch video (2-3 minutes)
1 short cut of the launch video (15-30 seconds) for Google ads and TV spots
3 hero graphics for facebook events, posters, PR kits, and other still image materials
Option 2 - $5500
Logo Animation
1 launch video (2-3 minutes)
1 short cut of the launch video (15-30 seconds) for Google ads and TV Spots
3 additional short videos, 10-45 seconds each to supplement the campaign
5 hero graphics for facebook events, posters, PR kits, and other still image materials
Option 3 - $12,800
$3200 monthly retainer for 4 months (I’m taking parental leave during the month of July)
Full campaign management
Logo Animation
1 launch video (2-3 minutes)
1 short cut of the launch video
3 additional short videos
3 Additional long videos to be posted monthly, designed to keep hype going and drum up enthusiasm
6-10 additional supporting videos leading up to the event.
Primarily short-form videos
10+ hero graphics
10 campaign posters, and more as needed
Ongoing campaign managemeng
I’m very flexible about work at this level. When I do a short-term retainer like this, I will make myself available for community events, additional brainstorming, and any other creative tasks that help push the project across the finish line.
Past Success
Here are a handful of projects that I’ve made in the past year or so. You can click on each link to view a social post and see community feedback and engagement. Or, you can watch through a lot of relevant examples in this dropbox link.
I Quit My Job
A short film designed to update my professional network and solicit commissioned work.
April Fools! It’s No Railing
A goofy sales announcement.
Art Expo Chicago
An influencer post supporting the international art expo in Chicago.
Off the Grid
Showcasing LED floating stairs in a unique, off-the-grid home in rural arizona.
Poetry Book
Announcing the debut chapbook from Bent Books Press.
Board the Bend
Nobody asked me to do this. But it was a lot of fun.
Elkhart River Challenge
An event video with 72 Hour Turnaround
Why Me?
I’m good at technical video stuff
I’ve grown up around cameras and computers. My first camera shot VHS-C. I started editing video when I was 10. I edited my videos in Adobe Premiere Elements 2.0, and used to burn DVDs so that I could pass out short films to my friends. I’ve been eating, sleeping, and breathing creative projects since I was in grade school. My idea of vacation is playing with a new camera. Even on my off-days I’m usually on my laptop editing a personal project. At this point, I don’t really know how to do anything else.
My content is interesting
Technical prowess doesn’t immediately result in campaign success. I’ve been using cameras for 20 years, but that doesn’t make me good at making videos. I’m good because I ask one very important question before I click publish: “is this any good?”
It’s a simple question, but it should be asked often. If we’re going to publish a campaign then it should be cool. It should be fun. It should be exciting. It should be worth sharing. None of our hard work will mean anything if people aren’t interested in it. Hopefully this bleeds through in my portfolio. I want every project to have some small spark to it. Something that makes our target viewer say “Ok, wow! I like this!”
I care about South Bend
I live in the 500 block of N Lafayette. I love being downtown and spending time in the city. I’ve done video for Best Week Ever and SB150, and it’s the most fulfilled I’ve felt professionally. All cards on the table: I really want to do this project with you. I have a few clients lined up for the summer, but VPA is at the top of my personal preferred list.
I also have plenty of local clients if you need references. I think my portfolio speaks for itself, but I can deliver a small list of people who can vouch for me via phone or e-mail (web proposals are awesome, but this link isn’t secure enough to host client contact info).